Impactful decisions through human-centered knowledge
Vuoksi Insights helps your business grow, optimize, and transform by understanding the most important stakeholder: the customer.
Impactful decisions through human-centered knowledge
Vuoksi Insights helps your business grow, optimize, and transform by understanding the most important stakeholder: the customer.
Impactful decisions through human-centered knowledge
Vuoksi Insights helps your business grow, optimize, and transform by understanding the most important stakeholder: the customer.
Services
We use scientific methods tailored to your business, from empirical research techniques to strategy processes and frameworks
Design & UX Research
- Primary discovery: contextual inquiry, interviews, surveys - Secondary discovery: market analysis, use and sales data analytics - Primary validation: moderated and unmoderated testing
Design & UX Research
- Primary discovery: contextual inquiry, interviews, surveys - Secondary discovery: market analysis, use and sales data analytics - Primary validation: moderated and unmoderated testing
Product & Innovation Strategy
- Strategy diagnostics: alignment, capabilities, metrics - Strategy process facilitation: codesign, structured workshops - Strategy creation: roadmap building, prioritization, documentation
Product & Innovation Strategy
- Strategy diagnostics: alignment, capabilities, metrics - Strategy process facilitation: codesign, structured workshops - Strategy creation: roadmap building, prioritization, documentation
Client results
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Feature discovery
Defined value propositions and features for a healthcare patient insights tool.
Data-based targeting
Created typology of transit users and connected them to indicators in use data.
Feature validation
Validated consumer preferences for novel parcel delivery features.
Market opportunities
Identified opportunities in mortgage product innovation for bank.
Innovation strategy
Created stage-gate logic, structures, and assets for engineering company.
Collaboration
Empirical research
Desirability, feasibility, & viability
Tangible assets
Collaboration
Empirical research
Desirability, feasibility, & viability
Tangible assets
Collaboration
Empirical research
Desirability, feasibility, & viability
Tangible assets
About
People drive 100% of the revenue of every organization.
People design all the products, and people buy them.
By understanding people, you understand your business.
Humans are incredibly complex. Yet, in business, they are often simplified into numbers and rational decision-making algorithms. Then these numbers and algorithms are used to assign probabilities to how people, such as customers, might behave. That is guessing, not understanding. When the context changes, these businesses learn the hard way.
Stop guessing and start understanding. We'll help you on your journey to better decision-making.
Antti Surma-aho, PhD
Founder, Principal
Antti Surma-aho founded Vuoksi Insights to improve organizations' research capability, thus forging more facts-based decision-making. For over 7 years, Antti has conducted scientific design research and helped organizations fill knowledge gaps to create shared value. He has worked with various industries, including public transit, consumer logistics, OEM, healthcare, and chemical technology.
Antti Surma-aho, PhD
Founder, Principal
Antti Surma-aho founded Vuoksi Insights to improve organizations' research capability, thus forging more facts-based decision-making. For over 7 years, Antti has conducted scientific design research and helped organizations fill knowledge gaps to create shared value. He has worked with various industries, including public transit, consumer logistics, OEM, healthcare, and chemical technology.
Antti Surma-aho, PhD
Founder, Principal
Antti Surma-aho founded Vuoksi Insights to improve organizations' research capability, thus forging more facts-based decision-making. For over 7 years, Antti has conducted scientific design research and helped organizations fill knowledge gaps to create shared value. He has worked with various industries, including public transit, consumer logistics, OEM, healthcare, and chemical technology.